Privacy & Data Policy
Last updated: 22 October 2026
London Dreams respects your privacy and is committed to handling personal information responsibly and securely.
This Privacy & Data Policy explains the types of personal information we may collect when you use our website or purchase event tickets, why we use that information and how it is handled.
1. Information We Collect
When you purchase a ticket or use our website, we may collect information including:
- First name and surname
- Email address
- Telephone number
- Billing address
- Booking and ticket information
- Event information associated with your booking
- Payment status and payment reference information
- Communications you send to London Dreams
- Technical information associated with your use of our website where applicable
2. Payment Information
Online payments may be processed securely by our payment service provider.
London Dreams does not need to store your complete debit or credit card number in order to process your ticket booking through the payment provider.
The payment provider may process information in accordance with its own privacy and security policies.
3. How We Use Your Information
We may use your personal information to:
- Process and manage your ticket booking
- Issue booking confirmations and electronic tickets
- Process and confirm payments
- Send important information relating to an event
- Send ticket reminders where applicable
- Provide customer support
- Prevent fraud and misuse of our services
- Maintain appropriate booking and financial records
- Comply with applicable legal and regulatory requirements
- Improve the operation, security and performance of our website
4. Communications About Your Booking
We may contact you using the email address or telephone number supplied during checkout where reasonably necessary to administer your booking.
This may include booking confirmations, tickets, event reminders, changes to event arrangements, cancellation information or other important service communications.
5. Sharing Your Information
We do not sell your personal information.
We may share information where reasonably necessary with service providers involved in operating our website, processing payments, delivering email communications, administering events or providing technical services.
Information may also be disclosed where required by law, regulation, legal process or an authorised public authority.
6. Data Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based service can guarantee absolute security.
7. Data Retention
Personal information will be retained only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling bookings, maintaining appropriate business and financial records, resolving disputes and complying with legal obligations.
8. Cookies and Website Technologies
Our website may use cookies or similar technologies that are necessary for website functionality, security and user experience.
Where analytics, advertising or other non-essential cookies are used, they will be handled in accordance with applicable requirements.
9. Your Data Protection Rights
Depending on the circumstances and applicable UK data protection law, you may have rights relating to your personal information, including rights to request access, correction, deletion, restriction or objection to certain processing.
Some rights are subject to legal exceptions and may not apply in every circumstance.
10. Third-Party Services
Our website may contain links to third-party websites or use third-party services. Their privacy practices are governed by their own policies, and London Dreams is not responsible for the privacy practices of independent third parties.
11. Children's Information
Where an event is open to children, bookings should be made by an adult where required. We do not knowingly request unnecessary personal information from children.
12. Event Terms and Ticket Refunds
By completing a ticket booking, you confirm that you have read and agree to the applicable Event Terms and Conditions and this Privacy & Data Policy.
Tickets are non-refundable except where the event is cancelled, subject to the applicable Event Terms and Conditions and any rights available under applicable law.
13. Photography and Video at Events
Photographs and video footage may be taken during London Dreams events for promotional, marketing, social media, website and other event-related publicity purposes.
Where consent is requested during the booking process, you may be asked to confirm your consent to photographs or video footage in which you may appear being used for future promotional and marketing materials.
If you have any concerns regarding photography or video recording at an event, please contact London Dreams using the contact details published on our website.
14. Booking Consent
During checkout, customers may be asked to confirm the following:
☐ I agree to the Event Terms and Conditions and Privacy Policy. I understand that tickets are non-refundable except in the case of event cancellation.
☐ I consent to photographs and video footage taken during the event being used in future promotional and marketing materials.
15. Changes to This Policy
We may update this Privacy & Data Policy from time to time to reflect changes to our services, technology or legal requirements.
The latest version will be published on this page.
16. Contact Us
If you have questions about this Privacy & Data Policy or wish to make a request relating to your personal information, please contact London Dreams using the contact details published on our website.